In a nutshell, Google SEO is really just about improving a website and it's content so it gets more ranking and results on Google. This is done through serving and building trust.

You may have heard of SEO services just being a spammy way to get people on your website. While that has worked in the past, Google is filtering out this kind of marketing like never before. All of that being said, SEO is more human-focused than ever--basically that means that Google wants websites to really help people. If your website is adding value in Google's eyes then they send your website lots of traffic. The more Google thinks you're sending value, the more traffic you are trusted with.

And in the business world, gaining traffic, and especially the right kind of traffic, is part of successful marketing and the whole machine moving forward.

An SEO company's job is to help show Google that this brand and digital property is worth being trusted. Our professional SEO services are built around long term trust and sustainable growth.

To get more technical with the definition: SEO marketing is a strategy focused on enhancing your website's visibility and ranking on search engines such as Google. It's about optimizing your content, website structure, and technical aspects to improve its appeal to search engine algorithms and human beings. We've found that optimizing for both people and algorithms is the best way to do SEO.

At our SEO agency, we view SEO as the foundation of sustainable and compounding online marketing. It's about using your website as a tool to connect with your audience and expand your digital footprint. (But everyone has a different reason to move forward with SEO services, and SEO does not necessarily mean expansion, it may mean changing SEO focus.)