Every business with an online presence knows the importance of SEO. But what is SEO, and why is it monthly? SEO, or Search Engine Optimization, is the process of enhancing a website’s visibility on search engines like Google to attract organic traffic. The “monthly” aspect comes from the ongoing adjustments and refinements needed to keep up with algorithm changes and stay ahead of the competition.

In this blog post, we will outline a simple SEO plan example that you can follow to ensure your website stays optimized. We will also provide a 6-month SEO plan to help you strategize for the long term.

Why Does SEO Need Monthly Work?

SEO requires monthly work because search engines, particularly Google, frequently update their algorithms to provide users with the most relevant and high-quality results. These updates can significantly impact a website’s ranking. Monthly SEO work allows businesses to stay on top of these changes and adjust their strategies accordingly. Moreover, competition for keywords and search rankings is fierce and ever-changing. Regularly updating and optimizing content, conducting keyword research, building high-quality backlinks, and analyzing performance data are all crucial monthly tasks in an effective SEO strategy. This ongoing work helps ensure a website remains competitive in SERPs and continues to attract and engage its target audience.

What is Included In Monthly SEO

SEO involves several components: Keyword Research to identify relevant terms users search for; On-Page SEO to optimize website elements like title tags, meta descriptions, and content; Content Creation to provide valuable information and engage users; Link Building to gain credibility through high-quality backlinks from other sites; Technical SEO to ensure your site is easily crawlable and indexable by search engines; and Performance Analysis using tools like Google Analytics to monitor and adjust your strategy based on

On-Page

On-page SEO involves optimizing individual web pages of a site to rank higher and earn more relevant traffic in search engines. This includes elements like the content itself, meta tags, title tags, URL structure, and image alt text, all tailored around specific keywords to improve the page’s visibility.

Off-Page

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This can include tactics like link building from credible sources, social media marketing, and influencer outreach, which all work to increase the authority and trustworthiness of your site.

Internal Linking

Internal linking in SEO refers to the practice of linking one page of your website to another page on the same site. This technique helps to spread link equity across your site, improve user navigation, and help search engines understand the content and context of your webpages better.

Back Links

Backlinks in SEO are links from other websites that point to your website. They’re important for SEO because they signal to search engines that other websites vouch for your content, effectively improving your site’s credibility, authority, and ranking on search engine results pages.

SEO Health Measurements

SEO health measurement involves evaluating the effectiveness of your SEO strategies by tracking key metrics like organic traffic, bounce rate, page speed, and ranking positions. By regularly assessing these indicators, you can identify areas of improvement, make necessary adjustments, and ensure your website is optimized for search engines.

Web Traffic

SEO web traffic refers to the visitors who arrive at your website directly through organic search results, rather than paid advertisements. Increasing SEO web traffic is a key goal of search engine optimization, as it indicates your site’s content is relevant and valuable to users, thus improving your ranking on search engine results pages.

How To Create an SEO Campaign

Creating an SEO campaign involves first conducting keyword research to identify terms your target audience is searching for. Then, optimize your website’s content, meta tags, and URLs around these keywords, while also building a network of high-quality backlinks to improve your site’s authority and ranking on search engine results pages.

Step 1: Understand Your SEO Goals

Start by defining your SEO goals. Are you looking to increase organic traffic, improve brand visibility, or drive more conversions? Your goals will guide your SEO strategy.

Step 2: Keyword Research

Identifying the right keywords is crucial in SEO. Use SEO tools to find keywords that are relevant to your business and have good search volume.

Step 3: On-page Optimization

Optimize your web pages with your targeted keywords. This includes meta tags, headings, content, and images.

Step 4: Off-page Optimization

This involves activities that drive traffic and link juice to your website from other sites, such as social media marketing, guest blogging, and link building.

Step 5: Content Creation

Quality content is the backbone of SEO. Regularly publish fresh, engaging, and keyword-optimized content to attract and retain visitors.

Step 6: Performance Tracking

Use analytics tools to track your SEO performance and make necessary adjustments.

These steps provide a basic structure for a monthly SEO plan. However, for more detailed planning, consider hiring a company or specialist. You could even look for a plan template, which can be found in various formats like Excel, PDF, etc.

6-Month SEO Plan

A 6-month SEO plan allows you to strategize for the long term. It includes all the steps mentioned above, but with more detail and timeline. A 6-month SEO plan example would include specific tasks for each month, such as:

• Month 1: SEO audit and keyword research
• Month 2: On-page optimization and content strategy planning
• Month 3: Content creation and publication
• Month 4: Link building and off-page optimization
• Month 5: Performance tracking and analysis
• Month 6: Review and adjustments

This is just an example, and your 6-month SEO plan may look different based on your business needs.

SEO Plan Template

An SEO plan template can serve as a roadmap for your SEO efforts. It includes sections for goal setting, keyword research, on-page and off-page optimization, content strategy, and performance tracking. An SEO plan template can be downloaded from many online sources. Before choosing a template, just know this. There is no such thing as a one-size-fits-all all in marketing. No matter what type of marketing you do, all marketing strategies and execution should be based on your real business needs and goals.

SEO Strategy Example

A monthly SEO campaign is an ongoing strategy that involves various tactics to improve a website’s visibility on search engine result pages (SERPs). The goal is to increase organic traffic, which can lead to more conversions and revenue. Here’s an example:

Step 1: Keyword Research The first step in any SEO campaign is keyword research. This involves finding the terms and phrases your potential customers are using when searching for your products or services. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with high search volume and low competition.

Example: If you run a vegan bakery in Boston, some potential keywords might be “vegan bakery in Boston”, “vegan pastries Boston”, or “best vegan cakes in Boston”.

Step 2: On-Page SEO After identifying your keywords, the next step is to optimize your website pages. This includes your title tags, meta descriptions, headers, and content. Make sure your keywords appear naturally within your content.

Example: For the keyword “vegan bakery in Boston”, you might create a title tag like “The Best Vegan Bakery in Boston | Our Business Name”.

Step 3: Content Creation Regularly creating high-quality content that provides value to your users is crucial in any SEO campaign. This could be blog posts, videos, infographics, etc. Incorporate your keywords naturally into this content.

Example: You might create a blog post titled “5 Unique Vegan Pastries You Can Find at Our Boston Bakery”.

Step 4: Link Building Link building is the process of getting other websites to link back to yours. These backlinks signal to search engines that your site is trustworthy and relevant. Reach out to bloggers, influencers, or other businesses in your niche for guest posting or partnership opportunities.

Example: You might reach out to a popular vegan lifestyle blogger and offer to write a guest post about the process of creating vegan pastries.

Step 5: Monitor and Adjust Use tools like Google Analytics and Google Search Console to monitor your campaign’s performance. Look at metrics like organic traffic, bounce rate, conversion rate, etc. Based on this data, tweak and adjust your campaign as necessary.

Example: If you notice that a particular blog post is driving a lot of traffic, consider creating more content around that topic.

Remember, SEO is a long-term strategy and it may take several months to see significant results. Patience and consistency are key.

Monthly SEO is a continuous process that requires strategic planning and execution. Using a structured plan based on your real business needs and goals can help ensure your website stays optimized and competitive in the ever-changing digital landscape. Happy optimizing!