You may be wondering which word is technically correct. When it comes to logos, the answer is trademark. You cannot copyright a logo. However, you can copyright all sorts of other things that are intellectual property, such as a piece of art or a song.

However, trademarking serves the purpose of protecting things like phrases or designs. The Nike swoosh and their tagline “Just Do It” are both trademarks.

Why protect your brand?

As a small business owner, protecting your brand is essential to your success. Your brand is what sets you apart from your competitors and helps you build a loyal customer base. One way to protect your brand is by trademarking your logo. In this step-by-step guide, we will explain the difference between copyright and trademark and provide you with the necessary information to trademark your logo. We will also discuss why it’s important to protect your brand and the benefits of doing so.

Copyrighting

What is copyright?

Copyright is a form of intellectual property that protects original works of authorship, including literary, artistic, and musical works. In the United States, copyright protects the expression of an idea, not the idea itself. Copyright gives the owner the exclusive right to reproduce, distribute, and display their work.

Trademarking Your Logo

What is a trademark?

A trademark is a form of intellectual property that protects words, phrases, symbols, or designs that identify and distinguish the source of goods or services. A trademark gives the owner the exclusive right to use the trademark in connection with their goods or services.

How to Trademark Your Logo

To trademark your logo, you need to follow these steps:

1. Conduct a trademark search: You need to make sure that your logo is not already trademarked by someone else.
2. File a trademark application with the United States Patent and Trademark Office (USPTO): You can file your application online or by mail. You will need to fill out an application, pay a fee, and submit a copy of your logo.
3. Wait for your application to be processed: It can take several months for your application to be processed.

Check out this post for more details about cost.

Benefits of Trademarking Your Logo

Trademarking your logo gives you the exclusive right to use your logo in connection with your goods or services. It also prevents others from using a similar logo that could confuse consumers. If someone does use your logo without your permission, you can take legal action against them.

Conclusion

In conclusion, protecting your brand is essential to your success as a small business owner. Trademarking your logo is one way to protect your brand. Copyright protects the expression of an idea, while trademark protects words, phrases, symbols, or designs that identify and distinguish the source of goods or services. Trademarking your logo gives you the exclusive right to use your logo in connection with your goods or services. We recommend that small business owners consider trademarking their logos to protect their brands.